Brand Guidelines
Consistent Identity for the Premier FX Risk Management Platform
Actionable Real-time Alerts
Control Risk, Drive Growth
Liquidity quality monitoring
Operational Risk Protection
Make Confident, Informed Decisions
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Introduction
Our brand identity is more than just a logo or tagline; it's the core values that drive us, the actions that shape us, and the stories we share. It's how we express who we are, both visually and through words. Our brand identity is the face we present to the world.
By staying consistent and thoughtful in our approach, we ensure that the world sees Tapaas the way we do. These guidelines have been created to help guide us on this journey.
About Tapaas
Tapaas is a global leader in risk management solutions for FX and CFD brokers, transforming complex Wall Street-level technologies into accessible tools for retail brokers. Established in 2014 by David Hall and Tom Vasak, Tapaas empowers brokers to protect and grow their businesses with precision. The platform provides real-time data retrieval, storage, analysis, and presentation, enabling clients to turn risks into opportunities. Tapaas delivers advanced, tech-driven insights that inspire confidence and drive success in the ever-changing financial landscape.
Integrated Risk View
Gain a comprehensive, unified perspective of risk across multiple trading platforms and systems for seamless monitoring and management.
Logo
Our logo conveys accuracy and stability, two essential pillars in FX broker risk management. Use only approved versions.
The primary color option for our logo is intended to be used on lighter backgrounds and images in order to maintain legibility.
Our logo is available in three versions:
• A transparent-background version for use on light backgrounds ( image 1)
• A solid white-background version (Logo 2).
• A transparent-background version for use on dark backgrounds ( image 3)
Effectively monitor and manage positions and exposures across all assets, ensuring optimal risk control and strategic decision-making.
Comprehensive Position and Exposure Management
Track and assess liquidity quality in real time to ensure optimal execution and minimize slippage in every trade.
Liquidity Quality
Monitoring
Effectively monitor and manage positions and exposures across all assets, ensuring optimal risk control and strategic decision-making.
Comprehensive Position and Exposure Management
Track and assess liquidity quality in real time to ensure optimal execution and minimize slippage in every trade.
Liquidity Quality
Monitoring
Integrated Risk View
Gain a comprehensive, unified perspective of risk across multiple trading platforms and systems for seamless monitoring and management.
Our colors symbolize data clarity and transparency.
Color Palette
Integrated Risk View
Gain a comprehensive, unified perspective of risk across multiple trading platforms and systems for seamless monitoring and management.
Typography supports the clarity of our risk analytics and FX exposure insights. Consistent type hierarchy across dashboards, documents, and marketing materials ensures data legibility in volatile market environments.
Typography
Integrated Risk View
Gain a comprehensive, unified perspective of risk across multiple trading platforms and systems for seamless monitoring and management.
Imagery
The imagery of Tapaas is a visual expression of our brand’s innovation, precision, and forward-thinking approach. It combines sleek, modern visuals with dynamic elements that reflect movement and growth, emphasizing our role in transforming complexity into clarity. From data-driven graphics to real-world applications, our imagery is purposeful, professional, and engaging. It evokes trust and sophistication while maintaining a human connection, ensuring our visuals resonate with both the analytical and emotional aspects of our audience. Every image is a window into the possibilities we empower our clients to achieve.
1
Unmatched Depth in Risk Analytics
Tapaas provides unmatched depth and sophistication in risk analytics, handling massive data loads in real-time. We work with brokers who view risk not just as a challenge but as an opportunity to grow their businesses in a controlled, strategic manner.
2
Partnership Through Exceptional Support
Thanks to our dedicated customer success and support teams, available around the clock across the globe, we’re always ready to answer even the smallest question. Our clients view us not just as a vendor, but as a true partner—an integral part of their teams. We take pride in supporting their growth at every step.
3
Continuous Innovation and Evolution
The platform is continually evolving with new modules and operational improvements released weekly. We stay attuned to market challenges and client needs, addressing their risks and challenges proactively and consistently.
"Tapaas has transformed how we manage risk and monitor client positions in real time. Its intuitive tools and seamless integration empower us to make precise, informed decisions. The exceptional support team ensures we’re always one step ahead, providing quick and insightful assistance around the clock. Tapaas is an indispensable part of our success."
Rana Sajjad
Head of Operations & Risk Manager
GTCFX
"It's been years working with Tapaas, and the journey continues. I'm delighted to be part of this ongoing adventure. Tapaas' innovative functions and continuous optimization have greatly assisted many brokers in enhancing their risk management strategies. Their commitment to excellence and forward-thinking solutions make them a valuable partner in the industry."
Tina Zhu
Risk Director
MH Markets
"I find Tapaas support great. They are responding very quickly and are always helpful. I even emailed an inquiry to them at 11 p.m. on a Friday night and got a response the next minute. If I knew that someone would respond that late, I would wait until Monday to send out the email."
Savvas Neophytou
FP Markets
"It's not possible to rely on information
that's a few minutes old. Now [with Tapaas], to the second, we can know the exact position of the company, our clients, our counter-parties. We can reconcile that, and we can be confident where we stand."
Angus Walker
ICMarkets Director
"On top of providing us with real time comprehensive risk management modules, Tapaas is great in customising solutions to our niche demands with excellent communications."
Tony Fang
TradeMax - Financial Trading
Thanks for the update! It was great meeting you, and finally understanding where to look for data that I need. If next time we have snapshot issue I know I can go to Tapaas for help! ☺️ And Tapaas is awesome !!😁 I can't imagine how we can work without it!
Lucy Lu, CPA
ICM - Finance Manager
Tapaas has made things much easier for us. We can quickly and easily see what's going on without complicated digging around and with real-time updates we are always up-to-date. The support team is super friendly with insane reaction times - often within a minute. Plus, having the option to discuss new features with their devs greatly speeds things up and makes the collaboration so much smoother. It feels like they actually listen and care about what we need :).
Roman Komurka
Axiory
The timeline primarily depends on how quickly the client provides the necessary information to set up their environment and how consistent the data is across their servers. We also assist the client with data sanitisation – an added benefit - ensuring smooth integration while delivering long-term benefits for the broker.
Tapaas does not charge based on the volume traded. Instead, pricing is determined by the components you connect to, such as trading platforms, bridges, and liquidity providers (LPs). To get more details about pricing tailored to your specific needs, please submit the sales inquiry form with your requirements, as each broker’s needs and the associated costs are unique.
We support a range of platforms, including MetaTrader, cTrader, DxTrade, MahiFx and FIX. Additionally, we are continuously expanding our integrations, so feel free to reach out with any questions. We can also connect with proprietary platforms, following a thorough analysis and development process.
Tapaas' Operations & Infrastructure team manages all aspects of hosting, ensuring that you can focus on your business. We partner with AWS, a leading provider known for its strong business continuity practices, to minimize disruptions.
Not at all. We don’t rely on plugins to connect with the trading systems. Instead, we use a seamless integration method that ensures no latency and maintains the performance and stability of your trading systems.